In business, growth doesn’t happen in isolation — it happens through people. The right introductions and the right partnerships.
That’s why we created Catalyst Circle: a community where business owners pitch, connect, collaborate and build lasting opportunities.
Catalyst Circle is built on one principle: for the community to succeed, everybody has to win.
Guests win by gaining exposure and connections.
Members win by pitching and building visibility every month.
Sponsors win by reaching the business community.
Connectors win by opening doors and earning rewards.
Real Problems Business Owners Face
Most small and medium businesses struggle with the same challenges:
Not enough leads → relying on word of mouth that comes too slowly.
Wasting time at traditional networking events → collecting business cards that lead nowhere.
Lack of visibility → no platform to pitch or promote to the right audience.
Struggling to find trusted partners → working in silos instead of collaborating.
Burnout from doing it all alone → no supportive community to lean on.
Catalyst Circle solves these problems by providing a structured, trusted and high-energy ecosystem where businesses meet real decision makers, gain exposure and walk away with tangible leads every month.
Two Ways Guests Can Experience The Catalyst Circle
When inviting people, it’s important to understand we have two pathways for guests:
1- Discovery Sessions – Free (via Connector Code)
Introductory events where guests see the value of Catalyst firsthand.
Free guest pass with your unique Connector link.
Meet 25+ business owners in one afternoon.
Experience the culture of referrals and support.
Goal: Convert first-timers into new members.
2- Pitch & Connect Events – Paid (Connector Discount Applies)
Our flagship monthly events — the full Catalyst experience.
10 member pitches in one session.
Structured networking activities that guarantee introductions.
Buffet lunch + freestyle networking after the ice has been broken.
Discounted tickets when booked through your connector code (discount varies depending on numbers).
Goal: Give guests the full experience and position them to join as Pro or Ally members.
What Guests Can Expect at Pitch & Connect
A room full of decision makers who want to meet.
Facilitated networking so nobody is left standing alone.
Real introductions that lead to referrals, collaborations and deals.
Exposure that normally takes months of networking to achieve in just 3 hours.
Why Connectors Are the Key
As a Connector, your role is simple but powerful: open the door.
Offer a free guest pass to a Discovery Session.
Or share a discounted ticket to a Pitch & Connect event.
From there, the Catalyst community does the rest. Guests experience the value, members pitch and connect, and the ecosystem grows stronger.
When you bring a guest:
The guest wins with exposure.
The members win with new opportunities.
The community wins with fresh energy.
And you win with recognition and commission.
The CIRCLE Method: Your 6-Step Guide
To make inviting simple, Connectors use the CIRCLE Method — a supportive, repeatable framework to guide guests into Catalyst.
C – Confirm Fit
Not everyone is right. Qualify with a couple of quick questions:
“Do you usually work with business owners?”
“Are referrals an important part of how you grow?”
If yes, they’re perfect for Discovery or Pitch & Connect.
I – Invite to Experience
For Discovery Sessions (Free):
“I’d love to invite you as my guest to a Catalyst Discovery Session. It’s free with my guest pass link.”
For Pitch & Connect (Paid, Discounted):
“We’ve got a Catalyst Pitch & Connect event coming up — 10 pitches, structured networking, and buffet lunch. I can get you a discounted ticket through my connector code. Want me to send you the link?”
Always share your affiliate link or QR code so tracking works.
R – Reflect After Event
After they attend, follow up warmly:
“How did you enjoy the event?”
“What was your best takeaway?”
“Who did you connect with that you’d like to follow up?”
Help them process the value they just received.
C – Clarify Membership Fit
If they enjoyed the event, show them the membership options.
Pro = for people who want to pitch and maximise visibility.
Ally = for those who want to connect and stay visible without pitching.
L – Loop Back if Not Ready
Not ready yet? Keep them in the ecosystem:
Invite them to the next free Discovery.
Offer a discounted Pitch & Connect ticket.
Share the Catalyst magazine.
Connect them to a member as goodwill.
E – Enrol with Clear CTA
When they’re ready, make it easy:
“Shall we get you started on the 6-month Intro Membership?”
“Would you like me to hold a Pro spot for this month?”
The Connector’s Takeaway
Being a Connector isn’t about selling — it’s about helping.
Helping business owners solve real problems, gain visibility, and connect with the right people.
When you follow the CIRCLE Method, you don’t just fill events — you help create an ecosystem where everybody wins.
So the next time you meet someone who deals with business owners, invite them in. Share your guest pass, send your connector link, or offer them a discounted ticket.
Because every invitation strengthens the community. And every guest you bring is one more business on the path to thriving.